MEMBERSHIP
Be the first to know!-
-
- Welcome to our blog dedicated to E-Commerce, Digital Marketing and Social Media for Iconic Brands.
It is about Luxury & Lifestyle Brands around the world that finally address changes in their marketplaces and engage in Direct Sales and E-Commerce.
Expect subjective reviews, opinions, interviews – and sometimes loud rants - about what is happening in the world of Digital and Integrated Marketing. - Join the debate on LinkedIn!
“Digital Luxury Brands” is where like-minded people share insight and experiences. -
RECENT POSTS
- Time for Luxury brands to develop experiences in store, fuelled by online traffic – Is ROPO (Research Online, Purchase Offline) verified?
- CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce?
- CRM & Luxury Brands – What for? Poor for Segmentation, but rich for Experience?
- Are Flash Sales players fit for purpose to run Luxury Brands’ E-Commerce operations?
- Lessons from China in Luxury Brands E-Commerce: the new benchmark for the West?
NEWS & UPDATES
Saverio’s Tweets
- "it's time to stop thinking of campaigns as product communications and start thinking of communications as products" G. Kay #IMC #Digital 12 days ago
- RT @womensweardaily: Social media was at the core of conversation during the Cosmetic Executive Women’s Women & Men in Beauty Series ... 21 days ago
Alexandre’s Tweets
- Apparently, 50% of Night online shoppers order from Tablets between midnight and 5AM. some say average order's higher at that time. #Luxury? 28 days ago
- Brazil e-com: 60% LatAm, 50% pop online, 41% of them purchasing, 85% ccard, 1.1% Fraud, 75% orders ok, 1.1% conv vs 3.3% US, FMCG 14% of all 46 days ago
Author Archives: Alexandre Meerson
September 24, 2011
Time for Luxury brands to develop experiences in store, fuelled by online traffic – Is ROPO (Research Online, Purchase Offline) verified?
Time for Luxury brands to develop experiences in store, fuelled by online traffic – The ROPO (Research Online, Purchase Offline) effect is worth verifying! Continue reading
May 7, 2011
CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce?
Chanel online, the sensual explosion of beauty that captures the essence of the 'Maison de Luxe'. But why are they still afraid of E-Commerce?
Superb – at last a Luxury Brand focusses on it’s ‘raison d’être’: beautiful products, their history and the craftsmanship that make them happen. But where is the “order” button?
One cannot order online, and this is.. disappointing and frustrating. Continue reading
May 5, 2011
CRM & Luxury Brands – What for? Poor for Segmentation, but rich for Experience?
Is there such a concept as a Fashion and Luxury Brands Customer? CRM remains a priority, but more to improve the customer experience than to focus on segmentation. E-Commerce and Luxury Brands. Alexandre Meerson - E-Commerce Consultant
Many of us measure and understand the power of nurturing and mining a clean and relevant customer databases to create, manage, broadcast and measure campaigns. Some of us daily experience the richness of the data collected – behaviours, purchase patterns, customer service.. etc.. both explicitly and implicitly. But what is the value of this information in the context of FASHION & LUXURY?
CRM – as a business process and from the perspective of Customer Segmentation - is extremely valuable for brands and retailers distributing goods which are purchased regularly or in cycles – food, groceries.. even books, and other necessities and cultural items. Profiles and suspect/prospect groups can be created in many cases.. and ‘predict’ patterns and interests.
But is there a FASHION/LUXURY CUSTOMER PROFILE? Continue reading
Posted in Building E-Commerce, CRM Luxury Fashion Brands, E-Commerce Luxury Brands, Market Engagement, Operations & Management, Strategic Transformations
Tagged alexandre meerson, crm, crm fashion, crm luxury brands, Digital, E-Commerce, e-commerce consultant luxury brands, Luxury Brands, Social Media
Leave a comment
April 4, 2011
Are Flash Sales players fit for purpose to run Luxury Brands’ E-Commerce operations?
Flash/Private Sales Players offer to run the E-Commerce operations of Luxury Brands. From de-stocking to Luxury, are they credible?
Are Flash/Private sales pure players fit for the job of actually running the online operations of Luxury Brands? Continue reading
Posted in Building E-Commerce, Business Roadmap, E-Commerce Luxury Brands, E-Commerce delegation, Operations & Management, Strategic Transformations
Tagged alexandre meerson, Digital, digital commerce factory, E-Commerce, e-commerce consultant luxury brands, e-commerce delegation, flash sales, Luxury Brands, vente-privee, vente-privee digital commerce factory
1 Comment
January 25, 2011
Lessons from China in Luxury Brands E-Commerce: the new benchmark for the West?
China is a focus for Luxury Brands, and E-Commerce a priority. But aren't the key success factors there the same as here in the end?
Examining successful online operations in China, I wonder if they are not showing us the way.. at home – to improve E-Commerce and multichannel sales in our Luxury Brands’ domestic markets. Continue reading
December 17, 2010
Learnings from the ‘Luxury and Web 2.0″ Conference held 15 December 2010 by Benchmark Group in Paris, France
'Luxury and Web 2.0
Highlights of the ‘Luxury and Web 2.0″ Conference held yesterday 15 December 2010 by Benchmark Group in Paris, France Continue reading
November 7, 2010
Busy, busy getting ready to kick off this blog in February 2011
Launching LuxuryDigital in February 2011 to discuss how Luxury Brands engage in E-Commerce and Direct Sales worldwide.
Launching LuxuryDigital in February 2011 to discuss how Luxury Brands engage in E-Commerce, Multichannel retail and Direct Sales worldwide. Continue reading
Posted in Announcements
2 Comments