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It is about Luxury & Lifestyle Brands around the world that finally address changes in their marketplaces and engage in Direct Sales and E-Commerce.
Expect subjective reviews, opinions, interviews – and sometimes loud rants - about what is happening in the world of Digital and Integrated Marketing. - Join the debate on LinkedIn!
“Digital Luxury Brands” is where like-minded people share insight and experiences. -
RECENT POSTS
- Time for Luxury brands to develop experiences in store, fuelled by online traffic – Is ROPO (Research Online, Purchase Offline) verified?
- CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce?
- CRM & Luxury Brands – What for? Poor for Segmentation, but rich for Experience?
- Are Flash Sales players fit for purpose to run Luxury Brands’ E-Commerce operations?
- Lessons from China in Luxury Brands E-Commerce: the new benchmark for the West?
NEWS & UPDATES
Saverio’s Tweets
- "it's time to stop thinking of campaigns as product communications and start thinking of communications as products" G. Kay #IMC #Digital 12 days ago
- RT @womensweardaily: Social media was at the core of conversation during the Cosmetic Executive Women’s Women & Men in Beauty Series ... 21 days ago
Alexandre’s Tweets
- Apparently, 50% of Night online shoppers order from Tablets between midnight and 5AM. some say average order's higher at that time. #Luxury? 28 days ago
- Brazil e-com: 60% LatAm, 50% pop online, 41% of them purchasing, 85% ccard, 1.1% Fraud, 75% orders ok, 1.1% conv vs 3.3% US, FMCG 14% of all 46 days ago
Author Archives: LuxuryDigitalTeam
November 5, 2010
Here we go.. the first post on LuxuryDigital.com
Welcome to Luxury Digital, the blog for the Mad Men and Women who are creating Direct Sales and E-Commerce for Iconic Brands
Back in May 2010, we created the Digital Luxury Group on LinkedIn. We felt that there was a need for Luxury Brands professionals to share openly and discuss how they could engage in Direct Sales and E-Commerce. Today, almost to … Continue reading
Posted in Announcements
Tagged Digital, E-Commerce, Luxury, Luxury Brands, Social Media
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