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	<title>Luxury Digital</title>
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	<link>http://www.luxurydigital.com</link>
	<description>Luxury Digital</description>
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		<title>Time for Luxury brands to develop experiences in store, fuelled by online traffic &#8211;  Is ROPO (Research Online, Purchase Offline) verified?</title>
		<link>http://www.luxurydigital.com/2011/09/time-for-luxury-brands-to-develop-experiences-in-store-fuelled-by-online-traffic-is-ropo-research-online-purchase-offline-verified/</link>
		<comments>http://www.luxurydigital.com/2011/09/time-for-luxury-brands-to-develop-experiences-in-store-fuelled-by-online-traffic-is-ropo-research-online-purchase-offline-verified/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 10:26:22 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Building E-Commerce]]></category>
		<category><![CDATA[CRM Luxury Fashion Brands]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[e-commerce consultant]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[crm luxury brands]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Brands]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=139</guid>
		<description><![CDATA[Time for Luxury brands to develop experiences in store, fuelled by online traffic -  The ROPO (Research Online, Purchase Offline) effect is worth verifying! <a href="http://www.luxurydigital.com/2011/09/time-for-luxury-brands-to-develop-experiences-in-store-fuelled-by-online-traffic-is-ropo-research-online-purchase-offline-verified/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2011/09/time-for-luxury-brands-to-develop-experiences-in-store-fuelled-by-online-traffic-is-ropo-research-online-purchase-offline-verified/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>CHANEL Digital Relaunch &#8211; the sensual explosion of beauty that captures the essence of the &#8216;Maison de Luxe&#8217;.  But why are they still afraid of E-Commerce?</title>
		<link>http://www.luxurydigital.com/2011/05/chanel-digital-relaunch-the-sensual-explosion-of-beauty-that-captures-the-essence-of-a-true-maison-de-luxe-but-why-cant-we-buy-online-where-is-luxury-e-commerce/</link>
		<comments>http://www.luxurydigital.com/2011/05/chanel-digital-relaunch-the-sensual-explosion-of-beauty-that-captures-the-essence-of-a-true-maison-de-luxe-but-why-cant-we-buy-online-where-is-luxury-e-commerce/#comments</comments>
		<pubDate>Sat, 07 May 2011 10:44:24 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Building E-Commerce]]></category>
		<category><![CDATA[CRM Luxury Fashion Brands]]></category>
		<category><![CDATA[Cases Studies]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[Market Engagement]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[crm luxury brands]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[Luxury Brands]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=111</guid>
		<description><![CDATA[Superb - at last a Luxury Brand focusses on it's 'raison d'être': beautiful products, their history and the craftsmanship that make them happen. But where is the "order" button?
One cannot order online, and this is.. disappointing and frustrating. <a href="http://www.luxurydigital.com/2011/05/chanel-digital-relaunch-the-sensual-explosion-of-beauty-that-captures-the-essence-of-a-true-maison-de-luxe-but-why-cant-we-buy-online-where-is-luxury-e-commerce/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2011/05/chanel-digital-relaunch-the-sensual-explosion-of-beauty-that-captures-the-essence-of-a-true-maison-de-luxe-but-why-cant-we-buy-online-where-is-luxury-e-commerce/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>CRM &amp; Luxury Brands &#8211; What for? Poor for Segmentation, but rich for Experience?</title>
		<link>http://www.luxurydigital.com/2011/05/crm-luxury-brands-what-for-poor-for-segmentation-but-rich-for-experience/</link>
		<comments>http://www.luxurydigital.com/2011/05/crm-luxury-brands-what-for-poor-for-segmentation-but-rich-for-experience/#comments</comments>
		<pubDate>Thu, 05 May 2011 06:05:11 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Building E-Commerce]]></category>
		<category><![CDATA[CRM Luxury Fashion Brands]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[Market Engagement]]></category>
		<category><![CDATA[Operations & Management]]></category>
		<category><![CDATA[Strategic Transformations]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[crm fashion]]></category>
		<category><![CDATA[crm luxury brands]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[Luxury Brands]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=109</guid>
		<description><![CDATA[Many of us measure and understand the power of nurturing and mining a clean and relevant customer databases to create, manage, broadcast and measure campaigns. Some of us daily experience the richness of the data collected - behaviours, purchase patterns, customer service.. etc.. both explicitly and implicitly. But what is the value of this information in the context of FASHION &#38; LUXURY?

CRM - as a business process and from the perspective of Customer Segmentation  - is extremely valuable for brands and retailers distributing goods which are purchased regularly or in cycles - food, groceries.. even books, and other necessities and cultural items. Profiles and suspect/prospect groups can be created in many cases.. and 'predict' patterns and interests.

But is there a FASHION/LUXURY CUSTOMER PROFILE? <a href="http://www.luxurydigital.com/2011/05/crm-luxury-brands-what-for-poor-for-segmentation-but-rich-for-experience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2011/05/crm-luxury-brands-what-for-poor-for-segmentation-but-rich-for-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Are Flash Sales players fit for purpose to run Luxury Brands&#8217; E-Commerce operations?</title>
		<link>http://www.luxurydigital.com/2011/04/are-flash-sales-players-fit-for-purpose-to-run-luxury-brands-e-commerce-operations/</link>
		<comments>http://www.luxurydigital.com/2011/04/are-flash-sales-players-fit-for-purpose-to-run-luxury-brands-e-commerce-operations/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 19:48:28 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Building E-Commerce]]></category>
		<category><![CDATA[Business Roadmap]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[E-Commerce delegation]]></category>
		<category><![CDATA[Operations & Management]]></category>
		<category><![CDATA[Strategic Transformations]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[digital commerce factory]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[e-commerce delegation]]></category>
		<category><![CDATA[flash sales]]></category>
		<category><![CDATA[Luxury Brands]]></category>
		<category><![CDATA[vente-privee]]></category>
		<category><![CDATA[vente-privee digital commerce factory]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=80</guid>
		<description><![CDATA[Are Flash/Private sales pure players fit for the job of actually running the online operations of Luxury Brands?  <a href="http://www.luxurydigital.com/2011/04/are-flash-sales-players-fit-for-purpose-to-run-luxury-brands-e-commerce-operations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2011/04/are-flash-sales-players-fit-for-purpose-to-run-luxury-brands-e-commerce-operations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons from China in Luxury Brands E-Commerce: the new benchmark for the West?</title>
		<link>http://www.luxurydigital.com/2011/01/luxury-brands-e-commerce-in-china-the-new-benchmark-for-the-west/</link>
		<comments>http://www.luxurydigital.com/2011/01/luxury-brands-e-commerce-in-china-the-new-benchmark-for-the-west/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 13:06:36 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Building E-Commerce]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[Market Engagement]]></category>
		<category><![CDATA[Strategic Transformations]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[china e-commerce]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[Luxury Brands]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=68</guid>
		<description><![CDATA[Examining successful online operations in China, I wonder if they are not showing us the way.. at home - to improve E-Commerce and multichannel sales in our Luxury Brands' domestic markets. <a href="http://www.luxurydigital.com/2011/01/luxury-brands-e-commerce-in-china-the-new-benchmark-for-the-west/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2011/01/luxury-brands-e-commerce-in-china-the-new-benchmark-for-the-west/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Learnings from the &#8216;Luxury and Web 2.0&#8243; Conference held 15 December 2010 by Benchmark Group in Paris, France</title>
		<link>http://www.luxurydigital.com/2010/12/learnings-from-the-luxury-and-web-2-0-conference-held-15-december-2010-by-benchmark-group-in-paris-france/</link>
		<comments>http://www.luxurydigital.com/2010/12/learnings-from-the-luxury-and-web-2-0-conference-held-15-december-2010-by-benchmark-group-in-paris-france/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 15:10:22 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Business Roadmap]]></category>
		<category><![CDATA[Cases Studies]]></category>
		<category><![CDATA[E-Commerce Luxury Brands]]></category>
		<category><![CDATA[Operations & Management]]></category>
		<category><![CDATA[alexandre meerson]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce consultant luxury brands]]></category>
		<category><![CDATA[Luxury Brands]]></category>
		<category><![CDATA[market data]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=126</guid>
		<description><![CDATA[Highlights of the 'Luxury and Web 2.0" Conference held yesterday 15 December 2010 by Benchmark Group in Paris, France <a href="http://www.luxurydigital.com/2010/12/learnings-from-the-luxury-and-web-2-0-conference-held-15-december-2010-by-benchmark-group-in-paris-france/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2010/12/learnings-from-the-luxury-and-web-2-0-conference-held-15-december-2010-by-benchmark-group-in-paris-france/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Busy, busy getting ready to kick off this blog in February 2011</title>
		<link>http://www.luxurydigital.com/2010/11/luxury_e-commerce_brands_kick_off_this_blog_in_december_2010/</link>
		<comments>http://www.luxurydigital.com/2010/11/luxury_e-commerce_brands_kick_off_this_blog_in_december_2010/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 07:14:29 +0000</pubDate>
		<dc:creator>Alexandre Meerson</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://www.luxurydigital.com/?p=59</guid>
		<description><![CDATA[Launching LuxuryDigital in February 2011 to discuss how Luxury Brands engage in E-Commerce, Multichannel retail and Direct Sales worldwide. <a href="http://www.luxurydigital.com/2010/11/luxury_e-commerce_brands_kick_off_this_blog_in_december_2010/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2010/11/luxury_e-commerce_brands_kick_off_this_blog_in_december_2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Here we go.. the first post on LuxuryDigital.com</title>
		<link>http://www.luxurydigital.com/2010/11/welcome/</link>
		<comments>http://www.luxurydigital.com/2010/11/welcome/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 10:00:05 +0000</pubDate>
		<dc:creator>LuxuryDigitalTeam</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Luxury Brands]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wp.bravi.org/?p=1</guid>
		<description><![CDATA[Back in May 2010, we created the Digital Luxury Group on LinkedIn. We felt that there was a need for Luxury Brands professionals to share openly and discuss how they could engage in Direct Sales and E-Commerce. Today, almost to &#8230; <a href="http://www.luxurydigital.com/2010/11/welcome/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.luxurydigital.com/2010/11/welcome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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